Hair Club
  • 08-Oct-2018 to 31-Jan-2019 (EST)
  • 5-Marketing
  • Boca Raton, FL, USA
  • $85,000
  • Salary
  • Full Time

Full Comprehensive Medical Benefits including Company Match 401K and so much more.


Why Us:

We're Hiring & We Want You! Imagine a place where you can make a difference every day, LOVE WHAT YOU DO, and make a great living doing it. You just found it, Hair Club Has It All

 

Why Hair Club?

  • Stability'We've been the industry leader across North America for more than 40 years and you can help us grow to even greater heights.
  • Growth Opportunities'Our team has 70+ years of tenure at Hair Club and we believe in promoting from within. And, we provide paid training, so you can continue to learn and be successful.
  • Inspiration'We help people restore their hair and transform their lives every day. And we help our communities through our charitable Pay It Forward and Hair Club for Kids programs. Come to work knowing that what you do really makes a difference in the lives of others.

 

A Day in the Life of a Marketing SEO and Web Manager:

You play a critical role in managing the website and landing pages for lead generation and product sales. You own the CRO testing plan, SEO efforts and website analytics. The ideal applicant is an analytical guru, a strategic thinker and a methodical marketer who understands the fundamental elements that convert website visitors into qualified leads.

  • Develops strategic plans annually, quarterly, and monthly to achieve KPI goals specifically in relation to SEO, website functionality, and CRO.
  • Manages the implementation of new website content (posting blogs, building landing pages, building additional content pages) through the CMS.
  • Ensures landing pages are driving leads on desktop and mobile, while delivering the best possible consumer journey.
  • Analyzes website performance, provides regular reporting and insights and finds ways to improve conversion rate.
  • Develops test plans for CRO based upon hypotheses formed by an analysis of our website data.
  • Manages the test plans for conversion rate optimization and the continuous process of improving conversion rates throughout the website.
  • Evaluate paid and organic campaign effectiveness and oversee agency partner to drive qualified leads into the marketing funnel.

 

What You'll Need:

  • 5+ years working in digital marketing particularly managing websites.
  • Fluent in conversion optimization and the search landscape, including search engine algorithms and ranking strategies.
  • Expertise in using web analytics and sales data to drive decisions, identify opportunities for improvement, and to validate the success of key site changes/enhancements.
  • Experience working with Omniture, Google Analytics or other website analytics tools.
  • Familiarity with CMS systems including WordPress and writing content. DjangoCMS experience is ideal.
  • General understanding of HTML, PHP, CSS, Javascript, and web server environments; technical expertise to direct implementation of all approved initiatives.
  • Experience with lead generation preferred.
  • Working knowledge of Content Management Systems and Ecommerce platforms.
  • Solid understanding of online marketing strategies - fluent in CRO and SEO.
  • Expertise using web analytics and data to drive decisions, identify opportunities, and to validate the success of key site changes/enhancements.
  • Experience using data visualization tools such as PowerBI or Tableau preferred.
  • Experience with Sales Force Marketing Cloud (ExactTarget) and Social Studio (Radian6) strongly preferred.

Great Perks & Benefits:

Receive the best benefits in the industry, including:

  • Paid time off (PTO)
  • Full, comprehensive benefits (medical insurance, dental insurance, life insurance and more)
  • A 401(k)-retirement savings plan with company match
  • Tuition reimbursement
  • Company-paid training
  • A wealth of opportunities for growth and advancement

 

Hair Club is an Equal Opportunity Employer             

        

Hair Club
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